Online Marketing Four Benifits of Online Marketing

Four benefits of online markiting

ONLINE MARKETING

The world of online marketing is constantly changing. Banner ads have been replaced by native ads, which offer a bater CTRand higher leads.

Native advertisement has been used for years, but not all advertisers and marketers are familiar with the concept, and hence haven’t hopped on board yet.

So what is native advertising? In simple words, it’s a form of marketing where a paid ad is placed naturally into surrounding content without disrupting the user experience. Native ads mix with the visual element and overall content, appearing as though they’re part of it.

Many industry experts believe that 2017 is the year when native advertising will grow further, with more people waking up to its benefits. The industry is expected to hit the $21 billion mark by 2018.

Native ads can help publishers make money online, while allowing advertisers to reduce their acquisition costs.

Still not sold on the idea? Here are some of the major benefits of using native advertising for both advertisers and publishers:


Four Major Benefits of online Marketing

1: Convenience

Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

2:Cost

Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.

3:Relationship

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
4:

Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns